3 color variations
Print // Web // Guerrilla
Rorschachs are known as psychological tests in the form of a mirrored inkblot. They are used to better understand a subject through their individual perceptions and blah blah blah. You know what? Rorschachs are cool! And the point is that you have to really look at one of these inkblot images to make a good assumption on what exactly you're seeing. Ads that make you look twice? Most ads in B2B journals aren't worth stopping for, but this campaign for XTRA lease was an exception.