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Less is more
Clients
Bethyl, 10X Genomics and Life Technologies
About
For Bethyl, our clients need was great but their spending wasn't. The Creative Director and I set to work, pitching ideas that could leverage this idea of having such a stellar product with no way to show it. When finished we had a beautifully simple campaign that delivered. The campaign ran multiple sizes across print, looking every bit as simple as intended.
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