LESS IS MORE
Bethyl, Life Technologies, 10X Genomics, Bimba Manufacturing, Barrel Gnome Brewery
Less is more. We've all heard it, but that doesn't mean we all use it.
For one client, Bethyl, I wanted to take "less" to the extreme. When flipping through a science journal it can be hard to get readers to pause b/w pages. What if the ad your skipping by is so simple you can't help but read? The purpose of this campaign was to gain a larger audience and sell more antibodies. The client was thrilled.